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Transforming Trade Shows Into Year-Round Engagement Engines

Trade shows and industry events still matter. Even in a world overloaded with webinars and Zoom panels, there’s something magnetic about face-to-face energy. But too often, companies pour resources into splashy booths, gimmicky swag, and surface-level conversations—only to walk away with a stack of business cards and vague hopes for follow-up. The real opportunity lies in fusing physical presence with digital precision. When the right tools are layered in, these events stop being momentary flashes and