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The Rhythm of the Seasons: Crafting Smart Campaigns That Actually Work

Every small business owner knows the calendar is more than just a list of dates. It’s a beat, a rhythm, a steady march of opportunities that come dressed as holidays, changes in weather, and collective moods. The real challenge isn’t spotting them. It’s knowing what to do with them before they’re gone. When time is tight and budgets are tighter, how you approach a seasonal promotion can make the difference between a slow quarter and a record month. Understand Your Customer’s Seasonal Mindset You have to